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Between 1959 and 1975, Stax Records in Memphis, Tennessee released international chart-topping hits from artists including Otis Redding, Sam & Dave, Booker T. & the MG's, Rufus and Carla Thomas, the Staple Singers, Isaac Hayes, and even Richard Pryor and Jesse Jackson. Founded by a white conservative bank teller who played country fiddle music, Stax became the preeminent soul music label in America, and became identified with the civil rights movement of the 1960s and '70s. RESPECT YOURSELF documents the Stax label, its visionaries, and most of all, its music.

With the founding of Stax Records, the white siblings Jim Stewart and Estelle Axton created a label during the period of racial segregation that caused a revolution in the music scene with artists such as Otis Redding, Wilson Pickett, Sam & Dave and Isaac Hayes. Their commercial success was closely linked to the civil rights movement of the 1960s and 1970s.

"Philip Priestley's acclaimed film charts the history of Stax Records, the influential soul and blues record company founded in the 1960s by Jim Stewart and Estelle Axton. Featuring music by an impressive roster of stars, including Otis Redding, Isaac Hayes and Carla Thomas, The Soul of Stax chronicles the performers' rise through the industry and popular culture, the role played by many of them in the Civil Rights movement, and the label's eventual decline." - bfi.org.uk