Lucas Mongenie

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

An undisputed fan of tuning, Philippe is extremely involved in his passion, at the expense of his family. In fact, he spends most of his time improving his machine, a Punto Tuning Cup Diablo, and wants to be recognized in this industry. One day, during a competition, he finds himself facing a major challenger, Diego, his sworn enemy.