Lil B

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Lil B “The Based God” is one of modern rap’s most influential figures, a musical trailblazer whose “based” philosophy of open-mindedness and positivity has already shaped countless artists who have followed in his wake. For this very rare motivational experience featuring artists E-40, G-Eazy, Vince Staples, Clams Casino, Lil Yachty, Kreayshawn, Joey Purp, and Lil B himself, Noisey journeyed to Lil B’s hometown of Berkeley, California—and deep within ourselves—to find out what it really means to be based.

The BASED generation is here and it's "Takin' Over"! Brandon McCartney, 'Lil B', speaks his mind in this ground-breaking, rule-breaking, heart-felt and very funny DVD, and challenges us all to start imposing the positive!