Dominique Lavanant

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Marie Hersant, a police captain, arrives on Ouessant, the island where she grew up, to investigate the disturbing disappearance of her childhood friend Sandrine. This is an opportunity for Marie, who is five months pregnant, to reconnect with her mother, Gaëlle. But soon Sandrine's body is washed up by the sea as a storm breaks out, cutting off all connection with the mainland...

In a Paris suburb condominium, after the death of a young woman's boyfriend, a strange and deadly game of death begins between three women living there.

It's the end of the school year. The long-awaited moment of the holidays is arrive. The little Nicolas, her parents and Grandma take the road towards the sea, and settle in for some time at the Hotel Beau-Rivage.

Charles Senac, author of a single novel but crowned by the Prix Goncourt, is hated by the regulars of the bar-restaurant "Le Renard jaune" who regularly insult him. One morning he is found dead in his home. For inspector Giraud, it is clear that the culprit is among the customers of "Le Renard jaune".

The story of a septuagenarian, recently divorced, which in its reconstruction desire and quest for a new companion will rediscover the small pleasures of life and the art of seduction.

John - conscientious and romantic - and Michael - thoughtless and unfaithful - are surgeons at their father’s private hospital. John felt madly in love with Priscilla, a wonderful nurse. But he is betrayed by Michael who decides to marry her. Shattered by his loss, John moves to Canada. But Michael’s new project to dedicate the clinic to plastic surgery leads them to bankruptcy, forcing John to come back in the hope of saving the clinic...

Paulette lives alone in a housing project in the Paris suburbs. With her meager pension, she can no longer make ends meet.

The wedding of Vincent and Berenger does not begin well. For starters, the fabulous cake for the reception falls apart as the butler of the château, and one of the caterers is taking down a flight of stairs falls. The cream puffs are carefully picked up from the floor an arranged as though nothing happened. The bride comes from a bourgeois family, presided by Maddie, an old lady with a secret in her heart. The wedding, to be performed at the local church, by father Victor, proves to be not the classic marriage that has been planned...

Agathe Clery, a marketing manager for a cosmetics company, is snobbish, stubborn and racist. When she is diagnosed with Addison Syndrome, an disorder that darkens the pigmentation of one's skin, she suddenly finds herself resembling a black woman.