Marcel Philippot

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

A small, old-fashioned cafe in a suburban square, opposite the cemetery, the Hirondelle. Every day at half past six, the customers dance with their stories and tirades, totally amazing.

No plot available for this movie.

No plot available for this movie.

Young Frenchwoman Mathilde searches for the truth about her missing fiancé, lost during World War I, and learns many unexpected things along the way. The love of her life is gone. But she refuses to believe he's gone forever — and she needs to know for sure.

No plot available for this movie.

Irénée has no desire to work in his uncle's grocery shop and dreams of becoming an actor. His opportunity comes when a crew of movie makers came to his little village. Irénée begins to go over the top in order to be noticed, which earns him the traditional joke reserved to a "Schpountz" (naive person): a phoney contract and a departure for Paris.

No plot available for this movie.

The beautiful Parisian courtesan Marguerite Gauthier (Cristiana Réali), who is called a "Lady of The Camellia" because of the preference for these flowers, has many devotees among Parisian aristocrats. He really loves one - young Armand Duval (Michaël Cohen). Under the influence of the beloved father's pleas, and despite himself, he declares to Armand that he no longer loves him. She is suffering from tuberculosis, but if possible, she is in company, and renews contacts with rich devotees. Armand tries to forget about her. One evening, at a party, their paths cross again.

The CEO of a recycling company blames lazy staff for declining results. To motivate them, he sends executives to a survival course in the Corsican maquis, hoping to transform them into conquerors. The executives, in suits and ties, find the hostile environment challenging.