Dominique Rocheteau

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Deneuve plays sassy grandmother Bettie who takes to the road after being betrayed by her lover and learning her business is on the verge of bankruptcy on the same day. During a weeklong odyssey across France, she spends time with a grandson she hardly knows and reconnects with her past as former Miss Brittany through a reunion for former beauty queens.

No plot available for this movie.

A self-centered man (Gérard Depardieu) with many diversions occasionally visits his 4-year-old son (Antoine Pialat) and the boy's mother (Géraldine Pailhas).